Commercial acceleration · Outsourced business unit · Europe – USA – Asia

Smarterial Solutions, your cleantech commercial accelerator.

Smarterial Solutions acts as an outsourced business unit for startups and industrial innovators. We structure the go-to-market strategy, open international markets, and support each selected technology through to commercial deployment.

1 — What we do

An outsourced business unit

Smarterial Solutions performs the full range of an operational commercial department: marketing, sales, market development, technical support, and investor access facilitation. Our technology partners gain an immediately deployable commercial capability, without the delay and cost of building a team from scratch.

Traditional approach
Long and costly commercial hiring cycles
12 to 18 months to build market understanding
Commercial network built from zero
Execution risk remains with the startup
International expansion delayed or absent
— Standard service providers
Deliverables and recommendations, but no execution
Generalist approach with limited industrial depth
Engagement typically limited to a defined assignment
Partial ownership of the sales cycle
Limited geographic reach
✓ Smarterial Solutions
Long-term commercial partnership
Full execution through to signed contracts
Sustained operational involvement
Rigorous selection — 7 criteria, high-potential technologies only
Active networks across Europe, the USA, and Asia

2 — Who we work with

Three audiences — three value levers

You have the technology. We bring the commercial engine.

Your technology is validated and its performance is proven. To accelerate deployment across industrial markets in Europe, the United States, or Asia, Smarterial Solutions becomes your outsourced commercial business unit — the missing link between R&D and scaled market deployment.

Offer structuring and positioning for international industrial markets
Active prospecting through NOVA and decision-maker networks — immediate launch
End-to-end sales cycle management through to signed contracts
Facilitated investor access to support your growth trajectory
Entry requirement
What we assess first

Proven performance in industrial conditions, demonstrated competitiveness in the target market, strong shareholder base, and protected intellectual property. If these fundamentals are in place, a first exploratory discussion can be arranged quickly.

Contact us →

You are looking for validated, operational, integrable cleantech solutions.

You are facing a concrete industrial challenge: pollution control, process decarbonization, energy efficiency, or acoustic mitigation. Whether you are an industrial group, public authority, infrastructure operator, or water utility, Smarterial Solutions connects you directly with technologies from its portfolio — selected for maturity and demonstrated environmental impact.

A single point of contact with both technical and commercial expertise, capable of assessing your context and providing a rapid, grounded view of technology fit.

Industrial-grade technologies with proven performance in real operating conditions
Single point of contact combining technical and commercial expertise
Solutions applicable to both industrial and public infrastructure environments
Guidance on available financing and support mechanisms
Starting point
The right question to ask us

Describe your operational challenge — sector, volumes, regulatory constraints. We will quickly assess whether a technology from our portfolio is relevant to your situation.

Describe your needs →

You are looking for cleantech opportunities with real commercial traction.

Smarterial Solutions provides access to technologies pre-qualified on the two dimensions that matter most: industrial validity and active commercial execution. Each portfolio technology is selected against seven rigorous criteria and supported by an operational commercial team — significantly reducing execution risk.

Technologies selected against 7 criteria, including commercial traction
Active commercial pipeline as a due diligence indicator
Commercial team already in place — execution risk reduced
Access to opportunities across multiple cleantech sectors and geographies
Starting point
How to engage with us

Share your investment mandate and criteria — ticket size, sector, stage. We will indicate which technologies align with your investment horizon.

Contact the team →

4 — Our operating model

5 phases — from selection to commercial deployment

Every technology in the portfolio moves through this cycle. Smarterial Solutions manages the full process — from initial qualification to international market development.

0
Phase 0 · Before any engagement
Rigorous qualification against 7 criteria

Each technology begins with a confidential, non-binding exploratory discussion. We assess industrial maturity, proven performance in real conditions, market competitiveness, shareholder strength, intellectual property protection, accessibility of the target market, and long-term alignment of interests. This filter underpins our credibility with industrial and public-sector buyers.

What we assess

Independent performance data, field references, capital structure, and IP protection across target markets

What this selection creates

A first layer of credibility for industrial buyers and public authorities before any commercial engagement begins

1
Phase 01
Commercial structuring and market positioning

We build a clear, differentiated offer with the technology partner for the target buyers. This includes ideal customer profile definition, market-specific messaging, B2B pricing strategy, and localized materials in French, English, German, or Korean depending on the target markets.

Customer profile & market

Sector, company size, regulatory exposure, buying trigger, and the role of the internal champion

B2B sales narrative

Quantified ROI, competitive benchmarking, and responses to technical objections from industrial buyers

2
Phase 02
Active prospecting — NOVA + human network

NOVA, our AI-assisted commercial intelligence and qualification system, identifies and qualifies target accounts at scale: buying signals, decision-unit mapping, and personalized outreach. Our industrial decision-maker networks across Europe, the United States, and Asia help us start conversations at the right level from day one.

NOVA — AI-assisted commercial intelligence

Buyer identification, intent signals, and personalized sequencing at industrial scale

Human network

Established relationships with technical decision-makers and industrial buyers across Europe and Asia

3
Phase 03
Closing — from first conversation to signed contract

We manage the full industrial sales cycle: qualification, navigation of the decision-making unit, pilot structuring with explicit commercial commitment, negotiation, and signature. Every pilot is framed with defined success criteria and contractual commitment from the outset.

Adapted MEDDIC method

Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion — applied to industrial B2B sales cycles

Pilot structure

Defined success criteria, fixed timeline, and commercial commitment formalized from the beginning

4
Phase 04
International deployment and investor access

Once commercial traction is established in a reference market, we structure rollout across adjacent markets — Europe, the USA, and Asia — with the required cultural and regulatory adaptation. We also facilitate access to investors to support growth: industrial players, specialist funds, and family offices active in the energy transition.

Geographic expansion

Rollout across adjacent markets with cultural and regulatory adaptation — Europe, the USA, and Asia

Investor access

Support toward funds, industrial CVCs, and family offices active in the energy transition

5 — Why choose us

What underpins our credibility

Smarterial Solutions combines industrial experience, disciplined technology selection, and active international networks — all focused on one mission: accelerating the commercial deployment of cleantech technologies.

25+
Years of B2B experience

Automotive, aerospace, and heavy industrial processes. Complex sales cycles and demanding markets.

7
Selection criteria

Rigorous and non-negotiable. Every technology must meet all seven before any engagement begins.

3
Active geographies

Europe, the USA, and Asia. Operational industrial networks built over years in the field.

5
Focus sectors

Industrial decarbonization, water purification, energy efficiency, e-mobility, and noise mitigation.

Get in touch

Your profile determines the next step

Do you have a validated cleantech technology?

Proven performance in industrial conditions, international ambition — a confidential exploratory discussion to assess whether your technology fits our criteria.

Contact us →

Industrial player, public authority, or investor?

Describe your operational challenge or investment mandate. We will provide a fact-based view of what the technologies in our portfolio can deliver.

Contact us →