Operational insight · No jargon

Analysis and practical guides for the cleantech ecosystem

Commercial development, fundraising, water, decarbonisation — written for teams making decisions, not for teams commissioning reports.

1
Published
19
In preparation
3
Audiences
✓ Available
Cleantech Startup Go-To-Market
#01
How to Win Your First 3 Commercial Contracts as a Cleantech Startup

Why the first commercial contract is often harder to secure than a seed round. The pilot trap, four recurring bottlenecks, and a 90-day sprint to move from zero pipeline to a signed letter of intent.

Commercial Development · B2B Pipeline
Read article
Coming soon
Cleantech Startup Fundraising
#02
Cleantech Financing in Europe: What Investors Really Want to See

Why cleantech is structurally different from SaaS in the eyes of investors. The three questions every deeptech fund asks first.

Fundraising · Deeptech
Coming soon
Coming soon
Cleantech Startup Go-To-Market
#03
Cleantech B2B Go-To-Market: The Structured Approach That Works

The six building blocks of an executable GTM model — precise ICP, rigorous market sizing, channel strategy, value-based pricing, sales enablement, and a 90-day execution plan.

Commercial Strategy
Coming soon
Coming soon
Cleantech Startup Go-To-Market
#04
From TRL 7 to First Revenue: The Commercial Gap Every Cleantech Founder Must Cross

Technical validation does not guarantee commercial validation. What separates a strong prototype from a product that customers are actually ready to buy.

TRL Commercialisation
Coming soon
Coming soon
Cleantech Startup International
#05
Why South Korea Is the Most Underrated Cleantech Market for European Companies

South Korea's industrial base, its government-backed green tech programmes, and how Korean certifications are becoming global market references.

South Korea · Asia
Coming soon
Coming soon
Industrial Decarbonisation
#06
CBAM, EU Taxonomy, SBTi: How European Industrial Groups Must Restructure Their Decarbonisation Strategy

The three regulatory frameworks turning decarbonisation from an ESG commitment into a real procurement imperative — and what that means for your supplier base.

Regulation · Strategy
Coming soon
Coming soon
Industrial Water
#07
PFAS and the EU Drinking Water Directive: What Industrial Operators Must Do Before 2026

The PFAS thresholds now coming into force, the industrial sectors most exposed, and the treatment technologies already available today.

Water · PFAS · Compliance
Coming soon
Coming soon
Industrial Decarbonisation
#08
Energy Efficiency at Industrial Sites: Maximising ROI and Using CEE Financing

How to calculate the true ROI of an energy efficiency investment, structure the upstream audit properly, and use CEE financing to reduce upfront cost.

Energy · CEE · ROI
Coming soon
Coming soon
Industrial Decarbonisation
#09
Decarbonising Industrial Heat: Electrification, Hydrogen and Recovery — Options Available Now

Industrial heat accounts for 20% of EU emissions. A comparative view of the technologies already available, by temperature range and industrial use case.

Process Heat · Hydrogen
Coming soon
Coming soon
Industrial Water
#10
Smart Industrial Water Management: IoT, Monitoring and AI Optimisation

Which parameters should be tracked in real time, how to integrate sensors with existing SCADA infrastructure, and the business case for predictive maintenance in water treatment.

IoT · SCADA · AI
Coming soon
Coming soon
Investor Fundraising
#11
Cleantech Investment in Europe 2026: Sectors, Stages, and the Commercial Signals That Matter

Where capital is concentrating in 2026, why industrial decarbonisation is attracting the strongest wave of investment, and which commercial signals separate fundable companies from the rest.

VC · CVC · 2026 Trends
Coming soon
Coming soon
Investor Decarbonisation
#12
Investing in Hard-to-Abate Sectors: The Commercial Thesis for Industrial Decarbonisation

Steel, cement, chemicals, glass — emissions profiles, CBAM as a demand-creation mechanism, and how to assess the commercial maturity of an industrial deeptech company.

Hard-to-Abate · Due Diligence
Coming soon
Coming soon
Investor Water
#13
The Investment Opportunity in Water Technologies: PFAS Regulation and the €50bn Public Procurement Wave

Why the Drinking Water Directive is creating an unprecedented level of purchasing certainty, which technology subcategories are capturing value, and what the Korean case reveals.

Water Tech · Procurement Wave
Coming soon
Coming soon
Investor Go-To-Market
#14
Commercial Due Diligence for Deeptech: How Investors Should Assess GTM Maturity

The technology-first bias, the five dimensions of commercial maturity, and the red and green flags in a deeptech founder's pitch.

Due Diligence · Pre-Series A
Coming soon
Coming soon
Investor International
#15
International Expansion as a Value Driver: How BD Strategy Multiplies Cleantech Portfolio Value

The risks of relying on a single market, how to build an international scaling playbook, and why expansion is a real value-creation lever at exit.

International · Portfolio Value
Coming soon
Coming soon
Multi-audience Fundraising
#16
Best Cleantech Financing Strategies in Europe: VC, Grants, CVC and Non-Dilutive Compared

A full overview of the financing options available, their underlying logic, and how to build the right mix between dilutive and non-dilutive capital.

BPI · ADEME · EU Innovation Fund
Coming soon
Coming soon
Multi-audience Water
#17
Water Purification Technologies Compared: GAC, Ion Exchange, Nanofiltration, AOP and More

A comparison of six treatment technologies — PFAS performance, capex and opex profile, deployment timelines, and industrial use cases.

Technology Comparison
Coming soon
Coming soon
Multi-audience Decarbonisation
#18
Industrial Decarbonisation Technologies Compared: Carbon Capture, Hydrogen, Electrification and Heat Recovery

A comparative analysis of four technology families through the lens of commercial risk, revenue profile, and barriers to industrial adoption.

Comparison · Risk & Revenue
Coming soon
Coming soon
Cleantech Startup Go-To-Market
#19
Building a Cleantech Commercial Pipeline from Scratch: The Step-by-Step Guide

The seven steps required to build a pipeline from scratch — ICP, target account list, DMU mapping, outreach sequencing, MEDDIC qualification, and stage-based management.

Pipeline · MEDDIC · Operations
Coming soon
Coming soon
Industrial Decarbonisation
#20
How to Write an RFP for Industrial Decarbonisation: A Complete Guide for Procurement and Technical Teams

The baseline work required upstream, the eight stages of the RFP process, the evaluation criteria that should be defined before launch, and the six contractual clauses that protect the buyer.

RFP · Procurement · Process
Coming soon